Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.

True Religion is and always will be Timeless, Hippie, Bohemian, Chic.

The True Religion fragrances evoke the iconic True Religion brand by capturing the spirit of California bohemian chic with a truly unique packaging.