Hanae Mori Parfums is inspired by the legendary haute couture fashion designer Madame Hanae Mori, the first Japanese woman to show her collections on the runways of Paris and New York. The line celebrates the elegant Hanae Mori style. Hanae Mori Parfums’ first fragrance and centerpiece, Butterfly, is an enduring classic across generations. HM is the brand’s only universal fragrance, and Magical Moon for women is the most recent creation.