QUICK FACTS
FIRST STORE OPENED NOV. 4, 2008
"Murale is a beauty masterpiece that will give access to the most innovative and
leading beauty products, services, consultation, and advice," said Jürgen Schreiber, chief executive of Shoppers.

What is Murale?
Murale is a beauty shopping experience unlike any other in the world. The spacious, modern store design painted a crisp white and accented with pops of lavender features wide aisles and elongated walls with recessed displays to allow easy access to makeup, fragrance or skincare products. The store incorporates a state-of-the-art dermatological skincare center, cabines for facials and esthetic services, a carefully-edited fragrance library stocking designer and niche scents, a Benefit brow bar, colour cosmetic installations offering luxury and affordable brands, and a pharmacy to dispense an array of the most common prescriptions. In addition, a pharmacist who is knowledgeable about leading over-the-counter skincare brands such as Vichy and RoC, is on hand to answer customer skincare or ingredient questions.
The store’s eclectic mix of brands is the result of Murale’s buying team, professionals with extensive industry experience. They scour the globe in search of the most interesting and effective brands. That’s why you’ll find Bobbi Brown alongside GOSH Cosmetics from Denmark. Cargo Cosmetics sits near Happy Cosmetics from France. The team works tirelessly to bring in up-and-coming brands exclusive to this country, many from Europe and South Africa. Spanish skincare label Nature Bisse, buzz-worthy fragrance house Etat Libre d’Orange, and Gatte Fosse from Paris are good examples.
Product aside, Murale prides itself on unrivaled customer service and expertise. Each makeup artist, skincare expert, esthetician and fragrance advisor, called a Beauty Master, must bring years of experience and undertake extensive training before joining the team. Whether a customer has five minutes to find a new lip gloss or an afternoon to leisurely explore the store, the goal is to satisfy him or her every visit.
Your Map to Murale
Roll over the numbers below to view the Murale store experience.